« 科学の経済原理 | メイン | 起動しないのも糧 »
2005年11月20日
新宿三越ALCOTT
休みになるとなぜか新宿へ足が向かう。自宅から地下鉄で約30分の時間をかけ、また人ごみの中へ立ち入るのだ。新宿三丁目の西側の改札を出ると、目の前には三越ALCOTTの入り口がある。僕は思考を伴わずに、吸い込まれるがままに、その扉をくぐった。
4F~6FはLOFTと呼ばれる雑貨屋だった。エスカレーターを降りると、正面には1ヶ月も早いクリスマスの飾りが彩られていた。陽気な気分と空しい気分が入り乱れる。ふと、クリスマスの飾りを一つ手に取ってみる。それは高さが10cmもないクリスマスツリーの模型で、小さなサンタが中央で星を掲げている。ケースごとにサンタの表情が違っているので、お気に入りを探し始めてしまい、ついにはそれを買ってしまった。なんか、こういう慎ましい飾りは好きなのだ。
東急ハンズに行くことは多かったが、LOFTもなかなか良い。売っているものは大して違わないんだろうけれど…、それでも見た目だけで十分楽しくなれる。ほんとに多種多様な雑貨が目白押しである。
それでも、ぐるっと見渡してみると、ある共通点があることに気付く。そう、みんな、なごみ系の商品なのである。癒しというキーワードを掲げたリラックスグッツだらけなのだ。多くの人が戦いに疲れ、癒されたい気持ちで支配されているかのようだ。現代の安全地帯は東急ハンズやLOFTになっているのでないかと錯覚するほどだ。それだけに商品の多様性も糸目の付け所がない。もう、何を選んだら良いのかその判断は完全に感覚に委ねられるだろう。
見た目じゃ何が良い商品なのかまったくわからない。でもこれだけ種類があるのだから、それなりに購入者がいて消費されていくのだろう。でも、商品の顔だけではなく、その中身もきちんと味わいたいものだ。でも自分で全部試していたら、あっという間に人生が終わってしまう。インターネットで検索すれば、少しは機能的な情報があるのだろうけれど…。
科学も顔だけじゃなく、中身も知ってもらいたい。そもそも科学の場合は顔もあまり表立っていない気がするが…。まずは、科学を陳列しなければならない、次に、そこに客が入らなければならない。そして、その商品を説明してくれる人がいなければならない、しかも分かりやすく。科学をLOFT化する方法を本気で考えている。
投稿者 はるお : 2005年11月20日 03:51
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